In a profile published by Luxury Daily, Clare Schifano, global marketing director of British luxury bedmaker Vispring, detailed her transition from media to luxury brand leadership and outlined the company’s strategic momentum following a comprehensive brand refresh. The article highlights Vispring’s emphasis on heritage craftsmanship, elevated sleep wellness and refined quality as core pillars driving its global positioning. Schifano pointed to recent initiatives that include unveiling a new brand identity earlier this year and launching an updated digital platform to better align with modern luxury consumers.
As part of its North American expansion, Vispring has opened standalone showrooms in key U.S. markets, notably including a dedicated location in New York, alongside others such as Dallas, with further openings planned across major cities. The piece underscores Vispring’s deliberate expansion in the U.S. luxury bedding sector and its efforts to bring personalized, high-touch retail experiences to affluent clientele in New York City and beyond.
August 8, 2025
Luxury Daily
https://www.luxurydaily.com/off-the-cuff-a-qa-with-visprings-clare-schifano/
